Driving Sales Efficiency for ServiceNow with BANT Campaigns

ServiceNow, recognized globally for its digital workflow and automation solutions, needed to accelerate enterprise adoption while cutting excess time spent qualifying unfit leads. The challenge was clear: large volumes of leads from broad campaigns were burdening sales teams with calls to low-value prospects, stalling predictable pipeline growth and hampering engagement with true decision-makers.

Qualent Media responded with a tailored BANT qualification campaign. Using advanced multi-tier targeting, human-led outreach, and precise qualification filters, ServiceNow was connected directly to CIOs, IT Directors, and leadership teams in billion-dollar enterprises—all with validated budgets and active transformation initiatives. Prospects underwent a structured qualification process to ensure budget alignment, decision-making authority, and immediate business need.

Curious how this approach created a productive funnel, helped align sales priorities, and transformed ROI predictability? Download the full case study by entering your details below.