California Consumer Privacy Act (CCPA)

Last Updated:– 21st January 2025

At Qualent Media, we value transparency and privacy. In compliance with the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act (CPRA), this notice explains how we collect, use, share, and safeguard the personal information of California residents.

This notice supplements our Privacy Policy and applies only to California consumers as defined under the CCPA.

Scope of this Notice

This notice applies to all visitors, clients, prospects, and business contacts residing in California whose personal information we may collect in connection with:

Visiting our website and digital properties.
Engaging with our marketing and lead generation services.
Communicating with us via email, phone, or online forms.
Participating in surveys, webinars, or business events hosted by us.

Categories of Personal Information We Collect

Within the last 12 months, we may have collected the following categories of personal information:

Category	Examples	Business Purpose of Use
Identifiers	Name, email address, phone number, business address, IP address	To provide services, communicate with clients, verify identity, improve website functionality
Professional/Employment Information	Job title, company name, department, industry	To deliver B2B marketing solutions, audience targeting, and campaign management
Commercial Information	Records of services purchased, considered, or inquiries made	To maintain client records, analyze sales performance, and improve offerings
Internet/Network Activity	Browsing behavior, website interactions, device identifiers	To personalize content, measure campaign performance, and secure our website
Geolocation Data	Business location (derived from IP or form submissions)	To deliver region-specific services and reporting
Inferences	Preferences, interests, professional tendencies	To enhance targeting, optimize marketing strategies, and client engagement

We do not collect sensitive personal information such as government IDs, financial account numbers, or biometric data.

How We Use Your Personal Information

We use the information we collect for legitimate business purposes, including:

To provide, manage, and improve our B2B marketing and lead generation services.
To personalize outreach and deliver relevant business solutions.
To maintain business records, billing, and account management.
To secure our systems, detect fraud, and prevent unauthorized access.
To comply with applicable legal obligations and regulatory requirements.

How We Collect Information

We collect information from the following sources:

Direct interactions: When you submit forms, request information, or contact us directly.
Client relationships: Through contracts, service engagements, and business communication.
Third-party providers: CRM systems, analytics platforms, and marketing partners.
Publicly available sources: Professional directories, LinkedIn, corporate websites, and trade events.

Sharing & Disclosure of Personal Information

We may disclose personal information to:

Service Providers & Contractors – Vendors who assist with cloud hosting, analytics, marketing automation, and data storage.
Business Partners – In the course of providing B2B services, where disclosure is necessary for collaboration.
Legal Authorities – Where required to comply with law, regulations, or court orders.

Important:

We do not sell personal information for money.
Certain data transfers (e.g., targeted advertising, lead generation) may be considered “sale” or “sharing” under CCPA. You have the right to opt-out of such sharing.

Your Rights Under CCPA

As a California resident, you have the following rights:

Right to Know – You may request details about the personal information we collect, use, disclose, and share.
Right to Access – You may request a copy of the specific personal information we hold about you.
Right to Delete – You may request deletion of personal information we hold, subject to legal exceptions.
Right to Correct – You may request correction of inaccurate or outdated information.
Right to Opt-Out of Sale/Sharing – You may direct us not to share your personal information for advertising or lead generation purposes.
Right to Limit Use of Sensitive Information – While we do not collect sensitive personal data, you have the right to limit its use if collected in the future.
Right to Non-Discrimination – We will not deny services, charge different prices, or provide lesser quality if you exercise your privacy rights.

Exercising Your Privacy Rights

You may exercise your rights by contacting us by emailing us at [email protected]

When submitting a request, please provide sufficient details to verify your identity. If you authorize an agent to act on your behalf, we require written authorization.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this notice, unless a longer retention period is required by law, regulation, or contractual obligation. Once no longer needed, we securely delete or anonymize data.

Do Not Sell or Share My Personal Information

California residents may opt-out of the sale or sharing of personal information.
Click Here to Submit an Opt-Out Request

Updates to this CCPA Notice

We may update this CCPA Notice from time to time. Changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this notice periodically.

Contact Information

For any questions, concerns, or privacy-related requests, please contact us at [email protected]