Website Prospect Identification: Converting Anonymous Traffic into Qualified Leads
Did you know? An estimated 98% of website visitors leave without converting, and up to 70% of B2B buyers are anonymous. In the competitive landscape of enterprise B2B marketing, understanding who visits your website, and more importantly, engaging those who don’t immediately convert is the difference between lost opportunities and a robust sales pipeline. Understanding […]
What Is B2B Lead Generation? Complete Definition with Types
B2B lead generation is the strategic process of identifying, attracting, and converting potential business customers (prospects) who fit your Ideal Customer Profile (ICP) into qualified sales opportunities. Unlike B2C marketing, where individual consumers make purchasing decisions, B2B lead generation focuses on reaching decision-makers within organizations who have the authority, budget, and need to invest in […]