How to Identify and Nurture Cold, Warm, and Hot Leads in B2B Marketing (A Comprehensive Guide Based on $50M+ in Generated Pipeline)
The Lead Temperature Classification Framework That Transforms B2B Sales Over the past five years at Qualent Media, we’ve managed lead generation and nurturing campaigns for over 50 B2B companies across enterprise software, manufacturing, healthcare, and financial services sectors. One consistent finding emerges across every industry and company size: not all leads are created equal, and treating […]