Inbound vs Outbound Marketing in B2B: Key Channels and Tactics Compared
The question echoes across boardrooms, agencies, and sales floors everywhere: Should we invest in inbound or outbound marketing? Here’s what the data says: B2B buyers spend only 17% of their time meeting with potential suppliers. The remaining 83% happens through independent research, peer reviews, and online content consumption. Yet simultaneously, organizations that master outbound prospecting report booking meetings in […]