How to Identify B2B Decision Makers That Drive Purchase Decisions in 2026

how to identify b2b decision makers

You’ve found the perfect prospect. Their company is a textbook ideal fit. Their pain points align precisely with your solution. You’ve done your homework, crafted a compelling message, and hit send on what you’re certain will be the beginning of a significant opportunity. Then… silence. Weeks later, when the prospect finally responds, their message is […]