Inbound vs Outbound Marketing in B2B: Key Channels and Tactics Compared
The question echoes across boardrooms, agencies, and sales floors everywhere: Should we invest in inbound or outbound marketing? Here’s what the data says: B2B buyers spend only 17% of their time meeting with potential suppliers. The remaining 83% happens through independent research, peer reviews, and online content consumption. Yet simultaneously, organizations that master outbound prospecting report booking meetings in […]
How to Find Clients for Digital Marketing: 7 Proven Strategies
As a B2B demand generation specialist working with enterprise clients across technology, finance, healthcare, and manufacturing, I’ve seen hundreds of digital marketing agencies struggle with the same paradox: they’re exceptional at generating leads for their clients, yet they can’t build a predictable pipeline for themselves. The irony is sharp and unforgiving. We’ve built a methodology over […]
How Qualent Media Redefines B2B Marketing Growth
The B2B marketing landscape in 2025 demands more than visibility. It demands precision, agility, and measurable results with growth. That’s where Qualent Media steps in. Built on the promise of turning potential into performance, our mission is to help brands thrive in competitive markets through creative strategies and data-driven executions. Crafting Opportunities That Drive Measurable […]