Accelerating Sales Pipeline for Spectrum through HQL Campaigns

Spectrum, a global leader in enterprise networking and cloud communications, faced challenges with lengthy sales cycles, high lead volume but low quality, and the need for engagement with true decision-makers across key industries. Partnering with Qualent Media, Spectrum launched a highly targeted HQL campaign—combining multi-step digital and tele-verification, custom qualification filters, and agile audience segmentation focused on intent validation.

The result was a steady flow of validated, sales-ready leads, predictable pipeline growth, and reduced time spent on unqualified prospects—freeing up Spectrum’s SDRs to focus on what matters most: genuine buying opportunities. Discover the full campaign strategy and learnings by downloading the complete case study—enter your details below to access it.