Amplifying Digital Agreement Adoption through Targeted Content Syndication

DocuSign, the pioneer in electronic signature and agreement cloud solutions, needed to deepen awareness and drive qualified engagement among enterprise decision-makers in industries like finance, legal, and technology. Despite existing campaigns, content visibility and relevance for high-value buyers remained limited—and the marketing team sought a global distribution strategy focused on precision, data validation, and measurable impact.

Qualent Media launched a persona-driven content syndication program, mapping DocuSign’s signature assets to funnel stages and distributing them via premium publisher networks, niche portals, and customized email workflows. Each engagement was tracked, verified, and segmented by behavioral scoring and asset consumption, ensuring that only informed, solution-ready leads progressed into nurture streams.

Uncover exactly how a multichannel, intelligence-led content plan delivered market-shifting visibility and qualified conversations for DocuSign. Download the complete case study by entering your details below.