HQLs delivered
Epicor · 10-week programme
Intelligence & strategy
B2B campaign strategy services that turn every channel into one growth plan.
Qualent Media studies your business, ICP, buyer behaviour and commercial goal—then selects the right mix of organic, paid, inbound and outbound activity. We connect planning, activation and optimisation so every channel works toward qualified pipeline.
See how the channels connectSelected Qualent campaign outcome
Precision targeting became measurable commercial movement.
For Epicor, ICP refinement, relevant research signals and a coordinated engagement and qualification programme connected campaign activity with a clearer route to opportunity.
HQL-to-opportunity
Reported for the engagement
Faster lead-to-SQL
Reduction in conversion time
Influenced pipeline
Reported in the first quarter
Epicor HQL case study · North America and EMEA · Results reflect the complete targeting, engagement and qualification programme and do not guarantee future performance.
Why B2B campaigns underperform
More activity cannot repair a disconnected strategy.
The market problem is rarely a lack of channels. It is the absence of a shared decision system connecting audience, message, journey, ownership and measurement.
01 / Strategy
Channels are active. The campaign is not connected.
Organic, paid and outbound teams pursue separate targets, messages and measures, so buyers experience fragments rather than one useful journey.
How Qualent Media helpsDefine one commercial objective, one ICP and a clear role for every channel before activation begins.
02 / Audience
Reach grows while relevance falls.
Broad segments and familiar job titles create activity without explaining which accounts can buy, which people shape the decision or why now matters.
How Qualent Media helpsCombine firmographics, buying-group needs, behaviour and permitted intent evidence into a usable campaign audience.
03 / Journey
A response has nowhere intelligent to go.
Content, ads, landing pages, nurture and sales follow-up are planned as separate deliverables instead of connected next steps.
How Qualent Media helpsMap the complete path from first touch to qualification, sales handoff and opportunity learning.
04 / Measurement
Platforms optimise activity, not commercial progress.
Clicks and leads can rise while quality, sales acceptance and pipeline remain unclear—or arrive too late to guide budget.
How Qualent Media helpsCreate a shared scorecard and review rhythm that connects channel evidence with qualified demand and revenue outcomes.
Integrated marketing campaign strategy
Choose channels by the job they need to perform.
A full-funnel campaign strategy does not force every buyer into the same path. It creates one commercial plan, then uses the channel mix that fits your ICP, buying behaviour, evidence, budget and speed requirement.
OrganicBuild search visibility, authority and useful category demand over time.
PaidReach the right accounts quickly, test messages and capture active demand.
OutboundOpen relevant conversations with priority accounts and buying roles.
NurtureSustain interest, respond to behaviour and prepare the next qualified action.
How Qualent Media builds the campaign
From business context to a managed growth programme.
Strategy and execution stay connected. Each stage creates the brief, rules and evidence needed for the next one.
Understand
Clarify the business, offer, commercial target, available evidence and constraints.
Define
Build the ICP, buying-group view, intent themes and audience exclusions.
Design
Assign organic, paid, outbound and nurture a specific job in the journey.
Activate
Coordinate content, media, landing pages, capture, handoff and campaign ownership.
Improve
Use quality, sales feedback, cost and pipeline evidence to adjust the next action.
What you get from Qualent Media
A campaign your teams can launch, manage and learn from.
The final scope follows your objective and operating reality. Every recommendation has a reason, owner, next step and measure.
Campaign strategy brief
Business objective, ICP, buying journey, offer, positioning, priorities, assumptions and agreed success measures.
Audience and intent plan
Firmographic and behavioural segments, buying roles, relevant topics, exclusions and prioritisation logic.
Integrated channel plan
The job of organic, paid, outbound, content, nurture and sales—with sequencing, ownership and dependencies.
Message and content system
Campaign narrative, role-relevant value themes, asset requirements, creative angles, offers and CTAs.
Activation roadmap
Campaign calendar, landing-page routes, lead capture, CRM handoff, sales actions and operating cadence.
Measurement and optimisation
Channel, quality, sales acceptance, opportunity, cost and influenced-pipeline views for better decisions.
Trackly AI contribution
Use intelligence to improve the next decision—not automate judgement.
Trackly helps Qualent Media interpret topics, account momentum and response patterns across the agreed campaign. The result is a more informed recommendation about audience, content, sequence and budget.
Organise approved ICP, intent and engagement inputs into clearer campaign segments.
Support relevant variants and surface which topics or offers deserve human review.
Recommend the next content, nurture, media or sales action from available evidence.
Flag fatigue, anomalies and changing response patterns so owners can reconsider allocation.
Human-controlled: Qualent specialists and your approved owners retain control of positioning, claims, targeting rules, channel budgets, qualification and material campaign changes.
Before we begin
Clear answers about campaign strategy.
Scope, channel choices, delivery, measurement and the responsible role of AI.
What do B2B campaign strategy services include?
The scope can include business and market discovery, ICP and buying-group definition, offer and message planning, organic and paid channel roles, outbound coordination, campaign journeys, measurement, activation management and optimisation.
How do you decide between organic, paid and outbound channels?
We assess the commercial goal, ICP behaviour, buying cycle, available evidence, content readiness, sales capacity, budget and speed required. Each channel receives a defined job; we do not recommend a channel simply because it is available.
Can Qualent Media manage the campaign after strategy?
Yes. Qualent Media can coordinate planning, content, paid activation, demand capture, nurture, sales handoff, reporting and optimisation within the agreed scope. Ownership, approvals and service levels are documented before launch.
How does Trackly AI support campaign planning?
Trackly helps organise audience and intent evidence, surface relevant topics, support message testing and recommend next actions. Qualent specialists review the evidence and retain human control over positioning, budgets, claims and campaign decisions.
How will campaign performance be measured?
The scorecard is designed around the business objective. It can connect reach and engagement with qualified response, sales acceptance, opportunities, cost efficiency and influenced pipeline instead of relying on channel activity alone.
What happens after I submit the form?
We review your audience, offer, growth target and current channels, then follow up to clarify the brief. You receive a practical recommendation for the strategy scope, channel mix and strongest place to begin.
Build one connected campaign
Give every channel a purpose.
Give every buyer a next step.
Share your business, audience and growth target. We’ll recommend the strongest campaign strategy and channel mix to begin with.