Programmatic Advertising Services

Scale B2B Growth With  Programmatic Advertising Excellence

Reach your ideal accounts across the open web with data-driven programmatic campaigns that boost brand visibility, generate qualified demand, and compress sales cycles with up to 5x more marketing-qualified

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Connect With Decision-Makers Across Every Digital Channel

Use programmatic to reach C-level executives, buying committees, and niche decision-makers wherever they consume content—premium sites, CTV/OTT, audio, and in-app inventory. Qualent Media’s Programmatic Advertising services combine audience data, intent signals, and creative personalization to turn anonymous traffic into high-intent leads.

Activate B2B audiences using firmographic, technographic, and intent data sets.
Build always-on account awareness and demand across the full funnel.
Orchestrate cross-channel touchpoints that improve lead-to-opportunity conversion.

Our Programmatic Ads Expertise

Our programmatic advertising solutions are built for B2B teams that want measurable pipeline impact, not vanity impressions. Each campaign is architected to align with your ICP, revenue goals, and sales motion.

Ideal Customer Profile (ICP) & Audience Architecture

The ICP is refined using firmographic, technographic, and intent data to construct programmatic audiences that mirror your best customers, layering company size, industry, revenue, tech stack, and job seniority while building focused account lists for ABM-style programmatic and suppressing non-ICP segments.

Creative Strategy & Messaging Frameworks

The team produces multi-format creatives tailored to each stage of the funnel and each audience cluster, using display, native, video, CTV, and high-impact units aligned to specific personas, supported by messaging frameworks that address segment-specific pain points, use cases, and buying triggers.

Advanced Targeting, Data & Bid Strategy

First-party data, third-party intent, and contextual signals are combined to ensure ads appear in the most relevant moments, with custom audiences built from CRM lists, site visitors, intent audiences, and ABM lists, and smart bidding, frequency caps, and budget pacing configured to maximize ROI and lower CPL.

Multi-Channel Campaign Execution

Campaigns run across premium exchanges and inventory to balance reach and efficiency, using display and native ads on top publishers for awareness and mid-funnel engagement, video and CTV for high-impact storytelling with precise household and account targeting, and in-app and audio placements to keep the brand present throughout the buyer’s day.

Lead Capture, Qualification & Nurturing

Programmatic demand is connected to downstream lead workflows so marketing and sales remain aligned, with landing pages and forms optimized for conversion and intent capture, lead scoring models that prioritize the accounts and contacts most likely to convert, and retargeting plus sequential messaging that guide prospects from initial awareness to opportunity.

Continuous Optimization & Transparent Reporting

Campaigns are actively managed with iterative testing and clear performance visibility, including ongoing A/B testing of creatives, audiences, placements, and bid strategies, and dashboards that surface impressions, reach, engagement, CPL, account engagement, and pipeline influence in one unified view.

Our Work Highlights

Our Programmatic Advertising Services have helped B2B brands across SaaS, healthcare, and technology verticals hit aggressive pipeline goals.

Ready to build an always-on B2B demand engine with programmatic

Contact Qualent Media today for a free programmatic audit and custom media roadmap tailored to your ICP, funnel, and revenue goals.

❓ COMMON QUESTIONS