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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

Ad Cost Estimator

Estimate advertising costs for LinkedIn, Google or Meta using your CPC, conversion rate and lead goal. Plan media spend and export your budget assumptions.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Enter your own figures, review the calculation and export the results. Defaults are illustrative examples.

Whole-number count for the same reporting period. Allowed: 1 to 1,000,000,000,000; whole numbers only.
Allowed: 0.0001 to 1,000,000,000,000.
Enter a percentage between 0 and 100. Allowed: 0.0001 to 100.
Allowed: 0 to 1,000,000,000,000.

Illustrative example

Your results.

Applies to monetary outputs only. No amount conversion.

Complete valid inputs to see results.

Estimates depend on your assumptions. No inputs are sent or saved by this tool.

Method and definitions

Required clicks = round up(lead goal ÷ click-to-lead rate). Media budget = required clicks × assumed CPC. Assumed CPL = CPC ÷ conversion rate. Total budget = media budget + other campaign costs.

Channel selection labels the scenario; it does not supply platform prices. Enter CPC and conversion assumptions from your own campaigns or research. This does not fetch auctions, reach or industry benchmarks. The lead goal is a planning estimate, not guaranteed delivery.

Worked example

100 leads at 5% click-to-lead rate need 2,000 clicks. At $5 assumed CPC, media budget is $10,000; adding $500 other costs gives $10,500.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this ad cost estimator work?

Required clicks = round up(lead goal ÷ click-to-lead rate). Media budget = required clicks × assumed CPC. Assumed CPL = CPC ÷ conversion rate. Total budget = media budget + other campaign costs.

How should I interpret the result?

Channel selection labels the scenario; it does not supply platform prices. Enter CPC and conversion assumptions from your own campaigns or research. This does not fetch auctions, reach or industry benchmarks. The lead goal is a planning estimate, not guaranteed delivery.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

Build a clearer marketing plan.

Discuss your audience, campaign priorities and measurement with Qualent Media.

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