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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

Competitor Analysis & SWOT Builder

Build an editable competitor analysis and SWOT from your observations. Separate internal and external factors, record sources and download your planning brief.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Turn your supplied information into an editable draft you can review and download. Defaults are illustrative examples.

Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.

Illustrative example

Your results.

Complete valid inputs to see results.

Review generated text and observations before use. No inputs are sent or saved by this tool.

Method and definitions

Organise your inputs into a competitor brief, a four-part SWOT and an action plan. Strengths and weaknesses describe internal factors; opportunities and threats describe external conditions.

This does not research competitors or verify evidence. The output repeats your inputs and should keep assumptions separate from observed facts. No invented scores, prices or claims. Add dated sources before using the brief for a decision.

Worked example

A workshop business can record clear deliverables as a strength and limited delivery capacity as a weakness, while separating external demand signals from competitors.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this competitor analysis & swot builder work?

Organise your inputs into a competitor brief, a four-part SWOT and an action plan. Strengths and weaknesses describe internal factors; opportunities and threats describe external conditions.

How should I interpret the result?

This does not research competitors or verify evidence. The output repeats your inputs and should keep assumptions separate from observed facts. No invented scores, prices or claims. Add dated sources before using the brief for a decision.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

Build a clearer marketing plan.

Discuss your audience, campaign priorities and measurement with Qualent Media.

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