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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

Conversion Rate Calculator

Calculate conversion rate, target conversion rate and the relative lift needed for your lead goal. Use clear formulas and download your results for free.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Enter your own figures, review the calculation and export the results. Defaults are illustrative examples.

Whole-number count for the same reporting period. Allowed: 1 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.

Illustrative example

Your results.

Complete valid inputs to see results.

Estimates depend on your assumptions. No inputs are sent or saved by this tool.

Method and definitions

Conversion rate = unique conversions ÷ eligible visitors × 100. Target rate = target ÷ visitors × 100. Relative lift = (target rate − current rate) ÷ current rate × 100.

Count each eligible visitor once for a binary conversion rate. Conversions and target cannot exceed eligible visitors. Relative lift is undefined at a zero baseline. This does not grade a landing page or predict conversion improvement; use a controlled test to evaluate changes.

Worked example

300 conversions from 10,000 eligible visitors is 3%. A target of 500 at the same traffic requires 5%, an increase of 2 percentage points or 66.67% relative lift.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this conversion rate calculator work?

Conversion rate = unique conversions ÷ eligible visitors × 100. Target rate = target ÷ visitors × 100. Relative lift = (target rate − current rate) ÷ current rate × 100.

How should I interpret the result?

Count each eligible visitor once for a binary conversion rate. Conversions and target cannot exceed eligible visitors. Relative lift is undefined at a zero baseline. This does not grade a landing page or predict conversion improvement; use a controlled test to evaluate changes.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

Build a clearer marketing plan.

Discuss your audience, campaign priorities and measurement with Qualent Media.

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