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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

CPC & PPC Calculator

Calculate cost per click and estimate PPC clicks and leads from a planned budget. Use your conversion assumptions and download the results for free.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Enter your own figures, review the calculation and export the results. Defaults are illustrative examples.

Allowed: 0 to 1,000,000,000,000.
Whole-number count for the same reporting period. Allowed: 1 to 1,000,000,000,000; whole numbers only.
Allowed: 0 to 1,000,000,000,000.
Enter a percentage between 0 and 100. Allowed: 0 to 100.

Illustrative example

Your results.

Applies to monetary outputs only. No amount conversion.

Complete valid inputs to see results.

Estimates depend on your assumptions. No inputs are sent or saved by this tool.

Method and definitions

CPC = historical spend ÷ historical clicks. Planned clicks = budget ÷ CPC. Estimated leads = planned clicks × click-to-lead rate. CPL = CPC ÷ conversion rate.

Historical clicks must be positive. Zero historical media spend gives zero CPC, but cannot support a paid-click forecast. Zero conversion rate yields zero estimated leads and undefined CPL. Forecasts assume stable CPC and conversion; actual auction costs and delivery vary.

Worked example

$5,000 spend for 1,000 clicks gives $5 CPC. A $10,000 budget at this CPC estimates 2,000 clicks and 100 leads at 5% conversion.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this cpc & ppc calculator work?

CPC = historical spend ÷ historical clicks. Planned clicks = budget ÷ CPC. Estimated leads = planned clicks × click-to-lead rate. CPL = CPC ÷ conversion rate.

How should I interpret the result?

Historical clicks must be positive. Zero historical media spend gives zero CPC, but cannot support a paid-click forecast. Zero conversion rate yields zero estimated leads and undefined CPL. Forecasts assume stable CPC and conversion; actual auction costs and delivery vary.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

Build a clearer marketing plan.

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