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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

Email Marketing Metrics Calculator

Calculate email open, click, bounce and list growth rates. Use consistent denominators and compare tracked opens with your own reference rate.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Enter your own figures, review the calculation and export the results. Defaults are illustrative examples.

Whole-number count for the same reporting period. Allowed: 1 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 1 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Allowed: 0 to 100.

Illustrative example

Your results.

Complete valid inputs to see results.

Estimates depend on your assumptions. No inputs are sent or saved by this tool.

Method and definitions

Delivered = sent − bounced. Open rate = unique tracked opens ÷ delivered × 100; click rate = unique clickers ÷ delivered × 100; CTOR = clickers ÷ openers × 100; bounce rate = bounced ÷ sent × 100; growth = (new − lost) ÷ starting list × 100.

Tracked opens can be distorted by privacy protections and scanners. Clickers and openers are independently bounded by delivered emails; clicks may exceed tracked opens. CTOR is undefined when opens are zero and may exceed 100% due to tracking differences. Your reference is user-supplied, not an industry benchmark.

Worked example

10,000 sent minus 200 bounces gives 9,800 delivered. 3,000 unique tracked opens gives 30.61% open rate; 500 clickers gives 5.10% click rate.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this email marketing metrics calculator work?

Delivered = sent − bounced. Open rate = unique tracked opens ÷ delivered × 100; click rate = unique clickers ÷ delivered × 100; CTOR = clickers ÷ openers × 100; bounce rate = bounced ÷ sent × 100; growth = (new − lost) ÷ starting list × 100.

How should I interpret the result?

Tracked opens can be distorted by privacy protections and scanners. Clickers and openers are independently bounded by delivered emails; clicks may exceed tracked opens. CTOR is undefined when opens are zero and may exceed 100% due to tracking differences. Your reference is user-supplied, not an industry benchmark.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

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