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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

Marketing ROI Calculator

Calculate marketing ROI from attributed revenue or lead forecasts. Include gross margin and campaign costs, check break-even revenue and export your results.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Enter your own figures, review the calculation and export the results. Defaults are illustrative examples.

Allowed: 0.01 to 1,000,000,000,000.
Allowed: 0 to 1,000,000,000,000.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Enter a percentage between 0 and 100. Allowed: 0 to 100.
Allowed: 0 to 1,000,000,000,000.
Enter a percentage between 0 and 100. Allowed: 0 to 100.

Illustrative example

Your results.

Applies to monetary outputs only. No amount conversion.

Complete valid inputs to see results.

Estimates depend on your assumptions. No inputs are sent or saved by this tool.

Method and definitions

Actual revenue or forecast leads × close rate × deal value; contribution = revenue × gross margin − campaign investment; contribution ROI = contribution ÷ campaign investment × 100.

Use attributed revenue and campaign costs consistently. Forecast leads must be from a mature, comparable cohort. This is contribution-based marketing ROI, not net business profit or causal incrementality. Forecast mode is an estimate. Include agency and creative in total campaign investment without counting them twice.

Worked example

$40,000 revenue at 50% gross margin less $10,000 campaign investment gives $10,000 contribution and 100% contribution ROI.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this marketing roi calculator work?

Actual revenue or forecast leads × close rate × deal value; contribution = revenue × gross margin − campaign investment; contribution ROI = contribution ÷ campaign investment × 100.

How should I interpret the result?

Use attributed revenue and campaign costs consistently. Forecast leads must be from a mature, comparable cohort. This is contribution-based marketing ROI, not net business profit or causal incrementality. Forecast mode is an estimate. Include agency and creative in total campaign investment without counting them twice.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

Build a clearer marketing plan.

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