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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

MRR & ARR Calculator

Calculate MRR and annualised ARR from new, expansion, contraction and churned revenue. Review recurring revenue growth and download your results.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Enter your own figures, review the calculation and export the results. Defaults are illustrative examples.

Allowed: 0 to 1,000,000,000,000.
Allowed: 0 to 1,000,000,000,000.
Allowed: 0 to 1,000,000,000,000.
Allowed: 0 to 1,000,000,000,000.
Allowed: 0 to 1,000,000,000,000.

Illustrative example

Your results.

Applies to monetary outputs only. No amount conversion.

Complete valid inputs to see results.

Estimates depend on your assumptions. No inputs are sent or saved by this tool.

Method and definitions

Ending MRR = starting + new + expansion − contraction − churn. ARR = ending MRR × 12. Growth = net new MRR ÷ starting MRR × 100.

Normalise contract billing to monthly recurring amounts. Exclude one-off fees. Contraction plus churn cannot exceed starting MRR in this simplified existing-customer model. ARR is an annualised run rate, not recognised annual revenue or a guaranteed forecast. Growth is undefined with zero starting MRR.

Worked example

$50,000 starting MRR plus $5,000 new and $2,000 expansion less $1,000 contraction and $3,000 churn gives $53,000 MRR and $636,000 annualised run rate.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this mrr & arr calculator work?

Ending MRR = starting + new + expansion − contraction − churn. ARR = ending MRR × 12. Growth = net new MRR ÷ starting MRR × 100.

How should I interpret the result?

Normalise contract billing to monthly recurring amounts. Exclude one-off fees. Contraction plus churn cannot exceed starting MRR in this simplified existing-customer model. ARR is an annualised run rate, not recognised annual revenue or a guaranteed forecast. Growth is undefined with zero starting MRR.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

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