New Trackly AI turns buyer intent into campaign action. Explore Trackly AI
Qualent Media Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.
AI Buyer Intent
Solutions
Services
IndustriesCase Studies
Resources
About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

Win Rate & Sales Velocity Calculator

Calculate closed-opportunity win rate and estimated sales velocity using deal value, qualified opportunities and sales cycle length. Export your results.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Enter your own figures, review the calculation and export the results. Defaults are illustrative examples.

Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Whole-number count for the same reporting period. Allowed: 0 to 1,000,000,000,000; whole numbers only.
Allowed: 0 to 1,000,000,000,000.
Allowed: 0.01 to 1,000,000,000,000.

Illustrative example

Your results.

Applies to monetary outputs only. No amount conversion.

Complete valid inputs to see results.

Estimates depend on your assumptions. No inputs are sent or saved by this tool.

Method and definitions

Win rate = won ÷ (won + lost). Sales velocity = open qualified opportunities × average deal value × win rate ÷ average sales-cycle days.

Open opportunities are excluded from the historical win-rate denominator. This is a steady-state planning metric, not daily recognised revenue or a close-date forecast. Use consistent qualified-opportunity criteria, mature cohorts and cycle measurements. At least one closed opportunity is required.

Worked example

20 wins and 60 losses give a 25% closed-opportunity win rate. With 100 open opportunities, $10,000 average value and a 60-day cycle, modelled velocity is $4,166.67 per day.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this win rate & sales velocity calculator work?

Win rate = won ÷ (won + lost). Sales velocity = open qualified opportunities × average deal value × win rate ÷ average sales-cycle days.

How should I interpret the result?

Open opportunities are excluded from the historical win-rate denominator. This is a steady-state planning metric, not daily recognised revenue or a close-date forecast. Use consistent qualified-opportunity criteria, mature cohorts and cycle measurements. At least one closed opportunity is required.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

Build a clearer marketing plan.

Discuss your audience, campaign priorities and measurement with Qualent Media.

Discuss your campaign