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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.

Free B2B marketing tool

UTM Builder

Build campaign URLs with UTM source, medium, campaign, term and content. Preserve existing URL details and copy or download your tagged link.

No sign-up. Clear method. Downloadable results.

Start with your inputs.

Review your inputs using a clear method, then copy or download the results. Defaults are illustrative examples.

Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.
Maximum 2,000 characters.
Optional; maximum 2,000 characters.
Optional; maximum 2,000 characters.

Illustrative example

Your results.

Complete valid inputs to see results.

Review generated text and observations before use. No inputs are sent or saved by this tool.

Method and definitions

Parse an HTTP(S) URL and set utm_source, utm_medium and utm_campaign; add optional utm_term and utm_content. Existing UTM values are replaced, non-UTM query parameters and fragment are preserved.

Use consistent case and naming. Do not put personal data into tracking tags. Tagging alone does not configure analytics or prove attribution. This builder never loads your destination URL.

Reference: Google Analytics campaign URL guidance.

Worked example

A demo URL with plan=team and #details keeps both when campaign tags are added. A space inside a campaign name is encoded as a URL parameter.

Use this tool in your workflow

  1. Replace the example inputs with your own figures or facts.
  2. Use matching definitions, units and reporting periods.
  3. Review the method and scope before applying the output.
  4. Copy or download the results for your next planning discussion.

For help turning a plan into a campaign, explore Qualent Media’s B2B campaign strategy services.

A clear basis for your next step

Questions, answered.

Understand the method and the boundaries of the result.

How does this utm builder work?

Parse an HTTP(S) URL and set utm_source, utm_medium and utm_campaign; add optional utm_term and utm_content. Existing UTM values are replaced, non-UTM query parameters and fragment are preserved.

How should I interpret the result?

Use consistent case and naming. Do not put personal data into tracking tags. Tagging alone does not configure analytics or prove attribution. This builder never loads your destination URL.

Can I download my results?

Yes. CSV export includes the inputs, unrounded numeric results where applicable, method and scope. Copy results is also available; if clipboard access is unavailable, a text download is provided. This tool runs in your browser without sending or storing your inputs.

Build a clearer marketing plan.

Discuss your audience, campaign priorities and measurement with Qualent Media.

Discuss your campaign