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About
HQL generation 10-week programme Spectrum

Shorter cycles and
sales-ready pipeline.

Spectrum, a global leader in enterprise networking and cloud communications, faced long sales cycles, high lead volume with low lead quality, and difficulty reaching true decision-makers in its key industries.

Enterprise ICP targeting, decision-maker engagement and qualification criteria improved the route from response to opportunity.

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Programme results

800+

HQLs delivered

55%

opportunity conversion

$10M+

pipeline in 90 days

Results are specific to this named engagement and do not guarantee future performance. Individual outcomes vary according to market, audience, offer, programme scope, timing and sales execution.

The engagement

What Spectrum needed,
and what we actually ran.

The summary is below. The full campaign structure, qualification criteria and complete result set are in the PDF.

The challenge

SDR time was being consumed by prospects who were never going to buy. High volume masked a quality problem, sales cycles stretched, and pipeline became hard to predict quarter to quarter.

The approach

A highly targeted HQL campaign combined multi-step digital and tele-verification, custom qualification filters and agile audience segmentation built around intent validation. The result was a steady flow of validated, sales-ready leads and far less SDR time spent on unqualified prospects.

Inside the download

Six sections.
No gated fluff.

The full Spectrum story as a PDF you can forward to your team — the same document we walk clients through, not a trimmed marketing summary of it.

Get the case study
  • The client objective and the commercial problem behind it
  • The ICP definition and audience segmentation model used
  • Channel mix, cadence and the execution timeline week by week
  • The qualification criteria every lead had to clear before delivery
  • The complete result set, including conversion and pipeline figures
  • What we would repeat, and what we would change next time

More client evidence

Other programmes,
same operating discipline.

Each one names the client, the campaign type and the result it produced.

Plan a comparable outcome

Read the result.
Then go get one.

Tell us the market, the audience and the number that has to move. We will map it to intent signals, an audience and a programme you can hold us to — the same way this Spectrum campaign started.

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