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ServiceNow needed to accelerate enterprise adoption while cutting the time its sales teams were losing to unfit leads.
Enterprise targeting, human qualification and sales-context delivery helped SDRs concentrate on relevant, actionable opportunities.
Gated download
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Programme results
BANT-qualified leads
SDR progression rate
pipeline in 12 weeks
Results are specific to this named engagement and do not guarantee future performance. Individual outcomes vary according to market, audience, offer, programme scope, timing and sales execution.
The engagement
The summary is below. The full campaign structure, qualification criteria and complete result set are in the PDF.
Broad campaigns were delivering large volumes of leads, and those volumes were burdening sales with calls to low-value prospects. Predictable pipeline growth stalled, and engagement with genuine decision-makers suffered.
A tailored BANT qualification campaign used advanced multi-tier targeting, human-led outreach and precise qualification filters to connect ServiceNow directly with CIOs, IT directors and leadership teams inside billion-dollar enterprises. Every prospect passed a structured check on budget alignment, decision-making authority and immediate business need before reaching sales.
Inside the download
The full ServiceNow story as a PDF you can forward to your team — the same document we walk clients through, not a trimmed marketing summary of it.
Get the case studyMore client evidence
Each one names the client, the campaign type and the result it produced.
Content syndication
Segmentation, content alignment and engagement-led follow-up connected content consumption with qualified pipeline.
HQL generation
A ten-week programme combined ICP refinement, intent-led targeting and two-stage validation across North America and EMEA.
BANT qualification
Tailored account targeting, one-to-one qualification and CRM-ready delivery gave sales a clearer view of active buying potential.
Plan a comparable outcome
Tell us the market, the audience and the number that has to move. We will map it to intent signals, an audience and a programme you can hold us to — the same way this ServiceNow campaign started.
