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About Lead EstimatorSelect your ideal customer profile to see your estimated reach and potential CS, HQL, BANT, webinar, and MQL leads with Qualent Media.
HQL generation 10-week programme Epicor

Accelerating manufacturing growth
with high-quality leads.

Epicor, a leading ERP provider for manufacturing and distribution enterprises, needed to close the gap between marketing-qualified leads and sales-ready opportunities.

A ten-week programme combined ICP refinement, intent-led targeting and two-stage validation across North America and EMEA.

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Programme results

950

verified HQLs delivered

52%

opportunity conversion

$14.5M

pipeline in Q1

Results are specific to this named engagement and do not guarantee future performance. Individual outcomes vary according to market, audience, offer, programme scope, timing and sales execution.

The engagement

What Epicor needed,
and what we actually ran.

The summary is below. The full campaign structure, qualification criteria and complete result set are in the PDF.

The challenge

Marketing was generating volume, but the handover to sales kept stalling. Too many leads reached the SDR team without the intent or seniority to justify a call, and the gap between an MQL and a genuine opportunity was widening across both North America and EMEA.

The approach

Qualent Media built a precision targeting and intent-verified lead programme for senior decision-makers in manufacturing and distribution. Data-driven audience insight fed multi-channel outreach — targeted email sequences through to personalised LinkedIn engagement — with two-stage validation before any lead was released to sales.

Inside the download

Six sections.
No gated fluff.

The full Epicor story as a PDF you can forward to your team — the same document we walk clients through, not a trimmed marketing summary of it.

Get the case study
  • The client objective and the commercial problem behind it
  • The ICP definition and audience segmentation model used
  • Channel mix, cadence and the execution timeline week by week
  • The qualification criteria every lead had to clear before delivery
  • The complete result set, including conversion and pipeline figures
  • What we would repeat, and what we would change next time

More client evidence

Other programmes,
same operating discipline.

Each one names the client, the campaign type and the result it produced.

Plan a comparable outcome

Read the result.
Then go get one.

Tell us the market, the audience and the number that has to move. We will map it to intent signals, an audience and a programme you can hold us to — the same way this Epicor campaign started.

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