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LexisNexis, a global leader in legal and regulatory technology, needed to filter out large volumes of unqualified leads and reach only decision-makers ready to invest in advanced legal and compliance solutions.
Tailored account targeting, one-to-one qualification and CRM-ready delivery gave sales a clearer view of active buying potential.
Gated download
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Programme results
BANT-verified leads
opportunity conversion
pipeline in 90 days
Results are specific to this named engagement and do not guarantee future performance. Individual outcomes vary according to market, audience, offer, programme scope, timing and sales execution.
The engagement
The summary is below. The full campaign structure, qualification criteria and complete result set are in the PDF.
Demand generation was producing more noise than signal. Volume was not the constraint — separating genuine buying intent from general interest was, and the forecast suffered for it.
A bespoke BANT qualification framework targeted senior professionals across legal operations, compliance and risk management. Multi-layer qualification, direct outreach and actionable sales intelligence accelerated collaboration between marketing and sales, unified the definition of lead quality and made pipeline forecasting materially more predictable.
Inside the download
The full LexisNexis story as a PDF you can forward to your team — the same document we walk clients through, not a trimmed marketing summary of it.
Get the case studyMore client evidence
Each one names the client, the campaign type and the result it produced.
Content syndication
Audience-content alignment and engagement-led nurture turned premium content into qualified conversations across key regions.
HQL generation
Enterprise ICP targeting, decision-maker engagement and qualification criteria improved the route from response to opportunity.
BANT qualification
Enterprise targeting, human qualification and sales-context delivery helped SDRs concentrate on relevant, actionable opportunities.
Plan a comparable outcome
Tell us the market, the audience and the number that has to move. We will map it to intent signals, an audience and a programme you can hold us to — the same way this LexisNexis campaign started.