Empowering LexisNexis with High-Intent Opportunities through BANT Campaigns

LexisNexis, a global leader in legal and regulatory technology, partnered with Qualent Media to overcome a critical demand generation challenge: filtering out large volumes of unqualified leads and connecting only with decision-makers ready to invest in advanced legal and compliance solutions. Leveraging a bespoke BANT qualification framework, the campaign expertly targeted senior professionals in legal ops, compliance, and risk management—engaging them with multi-layer qualification, direct outreach, and actionable sales intelligence.

Discover how a tailored approach accelerated collaboration between marketing and sales, delivered unified lead quality, and optimized pipeline forecast predictability. Unlock the full story and strategy—download the complete case study by entering your details below.