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DocuSign, the pioneer in electronic signature and agreement cloud solutions, needed to deepen awareness and drive qualified engagement among enterprise decision-makers in finance, legal and technology.
Segmentation, content alignment and engagement-led follow-up connected content consumption with qualified pipeline.
Gated download
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Programme results
verified content leads
engagement uplift
pipeline in 8 weeks
Results are specific to this named engagement and do not guarantee future performance. Individual outcomes vary according to market, audience, offer, programme scope, timing and sales execution.
The engagement
The summary is below. The full campaign structure, qualification criteria and complete result set are in the PDF.
Campaigns were running, but content visibility and relevance for high-value buyers remained limited. What the marketing team wanted was a global distribution strategy built on precision, data validation and measurable impact rather than reach alone.
A persona-driven content syndication programme mapped DocuSign's signature assets to funnel stages and distributed them through premium publisher networks, niche portals and customised email workflows. Every engagement was tracked, verified and segmented by behavioural scoring and asset consumption, so only informed, solution-ready leads progressed into nurture.
Inside the download
The full DocuSign story as a PDF you can forward to your team — the same document we walk clients through, not a trimmed marketing summary of it.
Get the case studyMore client evidence
Each one names the client, the campaign type and the result it produced.
HQL generation
A ten-week programme combined ICP refinement, intent-led targeting and two-stage validation across North America and EMEA.
BANT qualification
Tailored account targeting, one-to-one qualification and CRM-ready delivery gave sales a clearer view of active buying potential.
Content syndication
Audience-content alignment and engagement-led nurture turned premium content into qualified conversations across key regions.
Plan a comparable outcome
Tell us the market, the audience and the number that has to move. We will map it to intent signals, an audience and a programme you can hold us to — the same way this DocuSign campaign started.
